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Demand Generation Manager

Company: TimeClock Plus (Data Management, Inc)
Location: San Angelo
Posted on: March 15, 2020

Job Description:

About the Job: We are seeking a Demand Generation Manager to immediately expand our marketing organization and join our fun-loving team of passionate professionals. This is an all-in, "roll up your sleeves," full-funnel Demand Generation role. You'll set up campaigns, monitor, and test, analyze and help us grow. We're looking for strategic, data-driven, yet creative thinkers who know how to get the job done, and who can track, engage, and target like a pro. Your mission (should you decide to take it), will be to help us win new business against a defined MRR target. This role requires previous demand generation/marketing operations/account-based marketing experience and demonstrated success in the role. Roles and Responsibilities: The ideal candidate will be results-oriented, data-driven and have proven expertise in the multi-channel approach, including digital (paid search, display, content syndication, re-targeting), direct mail, email, etc., to generate leads and create pipeline at scale. Drive consistent volume of marketing qualified accounts and contacts by developing marketing campaigns targeting accounts that leverage content, videos, ebooks, blog posts, email and newsletters for multiple verticals. Work closely with the marketing team to incorporate content, SEO/SEM, social, website, events, and more, into cohesively integrated campaigns. Develop scalable, repeatable Demand Generation processes ensuring delivery of quality accounts and partner with sales to ensure optimal conversion into opportunities. Optimize marketing automation strategies for lead nurture through email, content and direct channels. Create, plan, and execute multi-channel campaigns through the targeted digital, content, event, and web marketing efforts, creating a highly effective and personalized approach for strategic accounts Assist in establishing targets and key performance metrics to evaluate campaign performance, monitor through regular reporting, and identify optimization opportunities. Support entire customer funnel and develop an account nurturing strategy to improve pipeline velocity through key buying stages for new business and expansion opportunities. Develop strong collaboration with Sales and Marketing leadership, starting with account selection through to running integrated plays. Work with sales operations to create an "ABM Scorecard" to measure engagement and conversion into our top tier accounts Present regularly on program performance and success to Sales and Marketing leaders Requirements: 4-6 years in account-based marketing for B2B SaaS company, enterprise experience preferred Successful history in developing and executing multi-channel account-based digital programs Demonstrated experience running integrated campaigns leveraging digital and non-digital channels such as SEM, display, SEO, email, direct mail, and events Technical ability and expertise to set up, test, track, and analyze digital journeys for all campaigns Proven track record of exceeding pipeline and revenue targets Ability to back into a campaign plan to achieve pipeline targets Deep understanding of enterprise sales cycles and enterprise buyer's journey Strong communications skills Power-user of tools such as HubSpot/ Marketo, Salesforce, Google and other MarTech

Keywords: TimeClock Plus (Data Management, Inc), San Angelo , Demand Generation Manager, Executive , San Angelo, Texas

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